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Research papers

Design Research: A Much Underrated and Needed Discipline

When executed on packaging, design is also the last asset to be noticed, seen and engaged with before a brand or product is acquired. Not only does it constitute the last mile of exposure, but also the most valuable, owned and always-on asset a brand...

Catalogue: Asia Pacific 2023 - Innovation
Author: Oualidcharaf Eddine Benchama
Company: The Coca-Cola Company
November 22, 2023
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Citation

Benchama, O. E. (2023a, November 22). Design Research: A Much Underrated and Needed Discipline. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/design-research-a-much-underrated-and-needed-discipline